New York Yankees - Brand & Visuals (Personal Project)
The New York Yankees are one of the most historic dynasties in all of sports. The winning tradition in the Bronx has remained over the last 100 years. This project started by building on the foundation of the championships that the yankee organization expects. The use of gold foil, hits of bright red, and a modern take on this historic brand helps embody the current yankee culture; young talent and winning DNA that leave a powerful impact on those they encounter.
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